The highly anticipated final of the Women’s Euros, where the Lionesses aim to redeem themselves after their loss to Spain at the World Cup, is set to become the most viewed women’s football event in UK history. The tournament is also projected to bring a significant economic uplift of over £800 million to retailers, bars, and supermarkets. Sunday’s final will be broadcast live on both ITV and the BBC, along with their respective streaming platforms. Industry experts believe that the match,