While Spain’s most famous tourist regions struggle with protests and Venice considers new limits on visitor numbers, another corner of Europe is eager to welcome more travelers. According to Travel Off Path, the Turkish city of Fethiye is actively working to attract new guests and has launched a large-scale promotional campaign to boost its visibility.

The publication notes that in July, advertisements for Fethiye appeared across London’s public transport network. Although the campaign is primarily aimed at British travelers, local officials hope to reach a much broader international audience. Osman Çıralı, President of the Fethiye Chamber of Commerce and Industry, emphasized that the key objective is to significantly increase tourist arrivals to the region.

Fethiye is a resort town in southwestern Turkey, situated between Antalya, Bodrum, and the island of Rhodes. It successfully combines rich historical heritage with picturesque beaches and, as the author points out, stands out as one of the most versatile destinations along Turkey’s Mediterranean coast.

Travelers are encouraged to explore Fethiye’s main attractions. Among them are the old town of Paspatur, the ancient Lycian rock tombs of Amyntas, the famous Ölüdeniz beach and its turquoise lagoon, the secluded Butterfly Valley hidden among cliffs, and Çalış Beach, known for its long promenade lined with cafés and restaurants.

The article highlights that Fethiye remains more affordable than Bodrum, Antalya, and most Greek islands, not to mention many popular resorts in Italy or Spain. Budget travelers can expect to spend around $40–60 per day, while a more comfortable stay may cost approximately $70–120 daily. Prices for three-star hotels start at about $40 per night, while four- and five-star properties are available from around $80.

Turkey, the publication adds, is generally considered a safe destination for holidays, despite being located near politically unstable regions. Most tourist complaints are related not to violent crime but to minor scams, which can usually be avoided by staying attentive and cautious during the trip.

Another advantage mentioned is Turkey’s relatively straightforward entry requirements. Unlike European Union and Schengen Area countries, Turkey does not require foreign visitors to submit mandatory biometric data upon arrival, making the travel process simpler for many international tourists.